Operations & Best Practices - July 16, 2026 - 10 min read
Persistency Management for Individual Advisors: Working the 13th and 25th Month
Persistency is the number that decides whether an advisor's book compounds or quietly drains. What the 13th and 25th month measure, why insurers watch them more closely than they watch your sales, and what to do in months 9 to 12 and 21 to 24.
By Tarun Kumar Singh