Market & Trends - July 22, 2026 - 7 min read
Commercial Broking Beyond the Metros: The Tier-2 City Opportunity
Mid-size manufacturers in Coimbatore, Ludhiana, Rajkot, Surat and Indore carry real insurable value and buy complex cover with almost no advice. Where the tier-2 commercial opportunity sits, how to reach it, and why claims advocacy is the differentiator that wins it.
By Sarvada Editorial Team